• Online, Self-Paced
Course Description

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.

Learning Objectives

Using Digital Marketing to Get to Customers

  • recognize types of marketing communication in action
  • recall the importance of the zero moment of truth in digital marketing
  • recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
  • recall the steps in a digital marketing planning effort
  • recall the benefits and concerns related to social media marketing
  • recognize the value of various types of social media in a digital marketing strategy
  • use digital marketing within your organization

 

Framework Connections

The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.