• Online, Self-Paced
Course Description

One key digital innovation that is associated with increased smartphone usage is the use of mobile apps. It’s estimated that mobile device users are using apps 90% of the time their devices are in use, which represents a huge marketing opportunity. That’s why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind.

In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You’ll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.

Learning Objectives

Planning an Effective Mobile App Strategy

  • Planning an Effective Mobile App Strategy
  • recognize the importance of adopting a mobile app strategy in today’s business world
  • recognize examples of the types of mobile apps typically created for customers, depending on your business and goals
  • identify typical characteristics of mobile apps for employees of your business or enterprise
  • identify potential topics to include in an App Development Framework to standardize the development of employee apps within your organization
  • match the stages of mobile app development with the activities that take place in each stage
  • identify some of the decisions your organization will face related to your mobile app strategy
  • Knowledge Check: Planning a Mobile Strategy

Framework Connections

The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.