• Online, Self-Paced
Course Description

Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.

Learning Objectives

Online Reputation Management

  • recognize the four major trends of the digital revolution
  • recognize how to intensify your connection with consumers
  • recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
  • recall uses of social communities in an online PR strategy
  • respond appropriately to a media crisis
  • use strategies for managing reputation through content marketing and online PR

 

Framework Connections

The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.