• Online, Self-Paced
Course Description

Your organization depends on its ability to win every customer interaction. User personas – detailed descriptions of archetypal end users – are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want.

In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you’ll discover what customer-centric design can tell you about your customer, and how it will benefit your business.

Learning Objectives

Achieving Customer-centric Design with User Personas

  • Achieving Customer-centric Design with User Personas
  • identify the essential elements of user personas
  • recognize the business information to be gained from a user persona
  • identify the data included in a user persona
  • identify the actions taken to build a user persona
  • recognize qualities of an effective user persona
  • identify the benefits of building user personas
  • Knowledge Check: User Personas

Framework Connections

The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.