Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.
The Marketing Perspective
start the course
describe the value of repeat shoppers
describe how marking strategies need to change with technology
describe how the mobile effect has changed marketing
describe how technology has changed the way that product discovery and product research is done
describe how big data is used in marketing
describe the new market research methods
describe different ways that companies can misuse the new technology
describe how big data has datafied consumer behavior
describe technique changes in split testing and cross-channel marketing
describe how using user profiling can assist in advertising
Practice: Using Big Data for Marketing
understand how big data affects marketing, as well as various marketing techniques
The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.